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Equitable Program Design

Ensuring your programs reach ALL your customers.

Our ethnographic fieldwork and primary research techniques can help you identify barriers to your programs reaching key segments of your customers.

Representative Projects:

Program Equity Assessment  •  Low-Income Program Review

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Focus Areas

  • Identification and targeting

  • Barriers to participation

  • Non-energy benefits

  • Community-based programs

  • Understand hardship risk for at-risk populations

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Topics We Address

  • Program opportunities in underserved households

  • Barriers for underserved households

  • Non-energy benefits

  • Hard-to-reach populations

  • Pricing impacts

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Analysis Toolkit

  • Demographic and geographic analysis

  • Observational research

  • Inclusive and innovative survey methods

  • In-depth interviews

  • Focus groups

  • Community-based research

  • Bill impact analysis

Image by Emmanuel Ikwuegbu
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