Michelle Pham

Associate

Ms. Pham is an Associate at Apex Analytics, where she specializes in qualitative research within a mixed-methods framework. Her work combines in-depth interviews, focus groups, surveys, and program data analysis to deliver comprehensive insights for energy efficiency and market transformation initiatives. At Apex, she focuses on process evaluation and market transformation research, helping utility clients understand barriers to technology adoption and optimize program delivery across diverse market segments.

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Prior to joining Apex, Michelle served as a program evaluator for state and municipal programs in California, where she measured program effectiveness. She also conducted mixed-methods organizational research at the University of Michigan's Institute for Social Research, contributing to large-scale population studies. She brings expertise in product research and usability evaluation, informed by her training in human-centered design methodologies.

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Ms. Pham holds a Bachelor of Arts in Sociology from Rice University and a Master of Science in Human-Computer Interaction from DePaul University.